Government asks for public help to polish social media image

Will help govt engage people to interact with target groups, spread awareness about govt initiatives

The Ministry of Information and Broadcasting (I&B) has launched the MyIndia Initiative - Digital Volunteer Programme through its official blog. The programme is targeted to rope in those who are keen to use their personal social presence on different social media platforms to talk about government schemes and programmes. This will help the government engage people to interact with its target group(s) and spread awareness about various government initiatives.

You can volunteer if you have an active Twitter and Facebook account (real-time), are proficient in using social media group collaboration tools like Tweetdeck, Hootsuite and so on, check e-mail accounts regularly, have access to high-speed internet and if you are willing to use your personal social presence to help the government spread a word about its policies and programmes

To facilitate a personalised interaction, a Digital Volunteer may like to talk about government policies by retweeting the messages tweeted by the Ministry of I&B's Twitter Handle @MIB_India, share the Ministry's Tweets, Facebook posts  (facebook.com/inbministry), blog posts (inbministry.blogspot.in) and share YouTube videos on various social networking sites, mention official Twitter handle of the Ministry @MIB_India in tweets to facilitate real time engagement and may suggest to the government ways to reach out to people on social media.

Government websites had become frequent target of hackers and protesters had raised the ante against the government’s move to police the internet. Recently, the hacking group - Anonymous India - took down several government websites like that of BSNL and official website of Kapil Sibal.