Taking a dig at rival Apple's iPad, Nokia has reportedly released a new ad for its Lumia 2520 tablet in which it is telling people that unlike the iPad, the Lumia tablet can be used in the brightest of lights and is suitable for outdoor use.
The new ad stressing on the difficulties of owning a dachshund and an iPad, because the dachshund just wants to play outside but what sort of dachshund owner plays with their dog without taking their iPad along?
According to Cnet, when the dog goes away from the owner, it finds a man who has bought a Lumia 2520 which is perfectly capable of being enjoyed under the brightest of skies.
Microsoft has also tried several routes to sale its product better by tainting the image of Apple, including one saying that students will fail in college if they use an iPad.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
