Nita Kapoor, CEO, International Spirits and Wines Association of India (ISWAI) told Business Standard, “The alcoholic beverages industry had high expectations that the 2021-22 new excise policy will benefit not only the industry but also the consumers.”
She said that the new excise policy gave more brand choice to the consumers at an affordable price and the walk-in modernised setup gave access to premium products and provided a safe environment for women consumers.”
Moreover, whilst implementing the old excise policy, the government will need to ensure a smooth transition of stocks, availability of national popular brands and a fair, transparent market-based approach for brand availability in corporation outlets, Nita told BS.