The three-day Coolex 2009, which concluded here recently, saw participation from major white good companies like Hitachi, Samsung, Whirlpool, Godrej, LG, Daikin, Mitsubishi, Symphony and Carrier.
Coolex 2009 is an annual fair on airconditioning and refrigeration industry being organised by the Confederation of Indian Industry since 1998.
The event also saw freebies and heavy discounts offered by the consumer durables manufacturers to attract customers.
Voltas business head Rajan Sood said apart from price war and freebies, companies were also focusing on innovative as well as value-added products to attract customers.
Samsung sales manager Mukul Srivastava said they too were focusing on value-added products to drive sales.
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