HP eyes expansion in Central India

 

Hewlett-Packard (HP) would expand its Indigo digital offset press business and operation in the Central India.

 

The Raipur-based Shree VIBGYOR Color Lab, a pioneer in the photo printing space in the region, on Monday installed the first HP Indigo 3550 digital offset press in the city. The HP Indigo 3550 is a superfast digital press that could produce photo products on synthetic, colored and transparent substrates.

“The company is now eyeing to expand its operation across the Central India and will install a digital offset press in Bhopal (Madhya Pradesh) soon,” Meenakshi Sapru, sales manager of HP Indigo for the western region, told Business Standard. The deal is in the final stage though the name of the party cannot be revealed at this juncture, she said.

Besides Bhopal, the company is looking for a partner in Indore—the commercial city of Madhya Pradesh to install HP Indigo digital commercial press. Trapping the Vidarbha market by starting operation in Nagpur is also in the card of company’s expansion programme in the region, Sapru said.

“We will be the market leader in the Central India,” she said, adding that there was no other company that was providing the technology that HP Indigo had been powered with.

The Indigo 3550 installed in Chhattisgarh would be a game changer as it set a new paradigm for digital printing in the region, she added.

Naval Agrawal of the Shree VIBGYOR said that installation of the press would widened the scope of the business besides enhancing capability to venture into the field of publishing, commercial printing, packaging, and proofing while remaining economical. The operation from Raipur would cover parts of Orissa and Vidarbha, he added.

The HP-owned Indigo had become the world leader in digital commercial presses. The company is ranked No. 1 in the US high-volume digital press market and reportedly has a 75 per cent share of the world market for digital commercial photo printing.