Aiming to cash in on the upcoming general elections, direct-to-home (DTH) major Dish TV today said it has signed an advertising pact with the Bhartiya Janata Party (BJP) and is in discussion with other parties, including the Congress.
The Zee Group firm will advertise BJP's 'Strong Leader, Decisive Government' election campaign on their platform for the forthcoming general elections, Dish TV said in a statement.
"The Congress and other regional parties are also in touch with us for advertising their election campaigns on our platform," Dish TV Chief Operating Officer Salil Kapoor said.
The advertising campaign of BJP will have ad spots running on Dish TV's default landing interactive channel, apart from branding on the the News Active and Bhakti Active services.
"With over five million subscribers, Dish TV is filling the void in the advertising market by providing highly targeted medium to reach consumers within uncluttered advertising environment that easily distinguishes itself," Kapoor said.
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