1 in 3 families may splurge over Rs 10,000 this festival season: Survey

LocalCircles report said CMIE had reported that the consumer sentiments decreased in August after rising in July

One in three households are expected to spend over Rs 10,000 this festival season, with footfall in stores rising 20 per cent, according to a survey by LocalCircles. 

The spending this year is likely to exceed $32 billion. “Generally, these are households from upper middle-class or upper-class families along with a middle-class families making a major purchase during the festival season,” said the LocalCircles survey. “It is common for families to plan their major purchases during the festival season as many consider it to be auspicious.”

LocalCircles said attention must also be paid to the 35 per cent respondents in the survey who said that they do not plan to spend anything this festival season. 

E-commerce portals see 28% growth in orders during first 2 days: Unicommerce 

The number of orders placed on e-commerce platforms grew by 28 per cent during the first two days of the ongoing festival sales compared to the sale held last year, according to software-as-a-service platform Unicommerce. The company studied changes in  order volumes by analysing and comparing data of over 7 million ordered items that were processed during the first two days of the festive season sale for 2022 (September 23-24) with data from the first two days of the sale in 2021 (October 3-4).