In Web 2.0, people’s data is owned by large organisations such as Facebook, Google, and Amazon. In Web 3.0, the data is envisaged to be owned by consumers and resides on blockchain networks, as opposed to centralised organizations.
“Web 3.0 is turning the world on another way, where instead of that data residing in these centralised databases, it is going to reside on the blockchain technology which is not controlled by one organisation. And with that, my data becomes my choice, (and) which advertiser I want to give it to, and if advertiser is paying Facebook, I should get a piece of that,” said Kapil Rathi, CEO and co-founder of CrossTower.