“Consider Godzilla vs Kong, the Hollywood film that was released in India on March 24. The collections were heartening and crossed the Rs 32-crore mark over the extended Holi weekend. I am hoping film producers will take note of this,” Sampat adds.
Trade experts say Godzilla vs Kong, produced by Warner Bros, did well on account of its Tamil and Telugu versions. “Southern markets have been performing well since January. This points to pent-up demand,” says Kunal Sawhney, senior vice-president, operations, Carnival Cinemas. Besides Tamil and Telugu, Godzilla vs Kong released in Hindi, English.
The four southern markets are expected to see big releases through the holiday season of April and May, in continuation of the trend visible since January.