Apple to debut new iPads at Oct 22 event

Apple will also show its new Mac personal-computer operating system, called Mavericks, and Mac Pro PC

Bloomberg
Last Updated : Oct 10 2013 | 12:58 AM IST
Apple Inc will update its lineup of iPads at an October 22 event, a person with knowledge of the plans said, as the company works to remain ahead of rivals in the increasingly crowded tablet market.

The Cupertino, California-based company will unveil a new version of the original 9.7-inch iPad as well as the smaller iPad mini, said the person, who asked not to be identified because the plans haven't been made official. Apple also will show its new Mac personal-computer operating system, called Mavericks, and Mac Pro PC, the person said.

The event, scheduled for a month after Apple debuted two new iPhone models, will feature changes to the bigger iPad that include a thinner design, people familiar with the plans said in August. A new iPad mini will sport the high-definition screen now on the iPhone and bigger iPads, the people said.

The event was reported earlier by AllThingsD. Trudy Muller, a spokeswoman for Apple, declined to comment.

In the absence of a new iPad, the tablet market shrank in the second quarter, suggesting pent-up demand for the new models. Global tablet unit sales fell 9.7 per cent to 45.1 million, with iPad shipments falling to 14.6 million units from 19.5 million in the first quarter, according to researcher IDC.

While Apple remains the market leader for tablets, which meld the functions of touch-screen smartphones and laptops, its share has been threatened as competitors such as Amazon.com Inc, Samsung Electronics Co and Microsoft Corp introduce other models.

Apple shares fell 1.4 per cent to $480.94 at Tuesday's close in New York. The stock has fallen 9.6 per cent this year.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 09 2013 | 11:53 PM IST

Next Story