Answers to last week's quiz (#220)

 

1. This person was a gadgeteer whose biggest break came in the early 1900s when he invented a system to make digging through index cards easier. One of his contributions is vital for all central banks in the world. He also founded a company which is now called Remington Rand. Name him and his invention.
   American economist Irving Fisher, who presciently discovered the portfolio theory and countercyclical monetary policy, and invented the Rolodex, which made him a millionaire 
    
2. What is the Fred L Turner Training Center in the US better known as?
   The Hamburger University set up by McDonald's in 1961. It is the company’s global center of excellence for operations training and leadership development. 
    
3. Name the first Indian newspaper to sign up a celebrity as its brand ambassador. Also name the celebrity.
   Dainik Bhaskar. MS Dhoni is the brand ambassador. 
    
4. Which company runs a programme called “Steelworker for the Future” that pays US high school graduates to undergo training for two years and a chance to work with the company on completion of the programme?
   Arcelor Mittal 
    
5. Hema, Rekha, Jaya and Shushma are names that are part of this brand’s ad jingle in which certain key lines have been unchanged for the last 31 years. Name the brand.
   Nirma 
    
6. The founder of this company, who became an apprentice to a metalworker when he was less than 10 years old, invented a first of its kind buckle after being irritated by a movie character who wore an untidy, loose-fitting belt. Today his company also makes digital tablet computers, whose brand name is in some way linked to Charles Darwin. Name the person, the company and the brand name of its tablet. 
   Tokuji Hayakawa, founder of Sharp Corporation which sells digital tablets under the brand name Galapagos 
    
7. This company was founded in 1889, with roots in Silk Trade. In the 1940s it became a representative for Swiss luxury watches. Since most luxury brands had French sounding names, it decided to name the watches after one of its employees. Name it.
   Maurice Lacroix, a Swiss brand owned by Desco von Schulthess (Desco) 
    
8. Which celebrity is linked with the apparel brand “Being Human”?
   Salman Khan. Being Human funds his charity programme. 
    
9. In terms of ad campaigns, what is common to Shell and Maruti Suzuki?
   Both have used the phrase “Let’s Go”; Maruti for its Alto brand and Shell for its programme to build a better energy future 
    
10. The following visual is part of a famous campaign launched by this brand in the US in 2006. It has a presence in 31 countries and will soon start operations in India. Identify it.
    Dunkin Donuts. Its famous ad campaign “America runs on Dunkin” was a great success.
    

There were 34 all-correct entries for the strategist quiz #220. The winners who will receive a copy of Make Your Workplace Great are Dimple Sudersan, Kochi; Ranjit Kamat, Mumbai; Arup K Pal, Hooghly; Gangubai Bhat, Bangalore; Padma Chellappa, Chennai; Vidya S Kulkarni, Bangalore; Jayasree Seshadri, Chennai; Ravi Hegde, Bangalore; Sundeep S Chavan, Bangalore; Sufia Fatima, Ahmedabad. Dimple Sudersan also wins Rs 2,000.