Answers to last week's quiz (#299)

1. What is unique about these two US companies that sell men's line of beauty products - Blakk Cosmetics and Evolutionman?
   Both the companies, Blakk Cosmetics and Evolutionman, sell nail polish for men and are trying to create a market for it.
    
2. Which ad agency was the first to design a "Nonterritorial office" by doing away with the tradition of corporate office? There were no fixed desks or cubicles or computers and instead the employees were asked to assemble with their colleagues based on the task on hand? The experiment eventually failed.
   TBWA/Chiat Day
    
3. Name the brand that is associated with this first of its kind initiative in India where railway locomotives have been branded with its colours and logo.
   Amul. The first electric locomotive of the Railways under the Vadodara division having Amul branding was launched in the first week of March 2013.
    
4. In order to gauge the perfect shade of deep red peppers before harvesting, this company gives its employees a wooden dowel that is painted in the preferred hue of the color red. Name the brand whose main ingredient consists of these deep red peppers.
   Tabasco sauce and the colour of the peppers is Tabasco red.
    
5. During the mid 1,800s, a Nottingham shopkeeper added tobacco to his wares and very early on pre-packed his blends. He grasped his customers' loyalties to certain blends and turned it into brand loyalty. Name him.
   John Player after whom the famous cigarette brand Player's is named.
    
6. A professor at MIT during the 1970s came up with this theory after studying the interaction of engineers in large corporations. It reveals the exponential drop of frequency of communication between engineers or employees as the distance between them increases. Name the theory.
   Allen's curve named after Professor Thomas J Allen of MIT.
    
7. Connect the rebranding of AOL post its demerger from Time Warner, the branding of Tata DoCoMo, the current Tata group logo. What do you arrive at?
   Wolf Olins, a brand consultancy based in London, was responsible for them.
    
8. This brand is redesigning its packaging for the first time since 1977. Its new design features a swirled grip on the bottom portion of the bottle, a shorter label 'r' and an enlarged version of its current globe logo. Name it?
   Pepsi. It's changing the bottle design for its 16 and 20 ounce bottles for the first time since 1977.
    
9. Be___. Unbrake is the baseline of which brand?
   Mini. The Mini car from BMW.
    
10. Identify the logo and mention its significance. The design originated from a doodle drawn by the CEO of this organization just before delivering a companywide speech.
    
    The logo of the management consulting firm Bain & Co. It represents a compass pointing to true north that reminds its employees to stick to its true principles always. It originated from a doodle drawn by its chairman-to-be Orid Gadiesh in 1992 just before he delivered a companywide speech.
    
     

There were six correct entries for The Strategist quiz #299. Narasimhan Chellappa from Chennai wins Rs 2,000. The winner of the cash prize was chosen by drawing lots.