Answers to last week's quiz (#340)

1. Who invented and uses a typeface called Ecotype? It is its main typeface and was designed to help it manage and respond to electronic transmission and different printing conditions at its international production sites.
   The Economist, a magazine which still calls itself a Newspaper.
    
2. That was easy "has now become "make more happen". This brand made this announcement by ringing the opening bell at NASDAQ recently. Also it is running a campaign across social channels titled "What the L is going on at ____?. Name it
   Staples.
    
3. This biologist first published an article in 1997 in a journal called Perspectives in Biology and Medicine titled "Towards an Understanding of Intuition and its Importance in Scientific Endeavor." The author used a metaphor that explores the science and experience of intuition. Unfortunately before this biologist could publish a book on this topic, a popular author capitalised on it . State the metaphor and the person who originally coined it and also the author who used this metaphor and created a business bestseller.
   Lois Isenman, a biologist first coined the metaphor Blink. Malcolm Gladwell wrote on the same subject in his best seller titled Blink.
    
4. The US Justice Department recently worked out an agreement with certain US companies to offer apologies for all the lies they have fed the public over the years about their products. A printed apology will also be found on the packs of their products. What sort of companies are these?
   Tobacco companies. The apologies from Altria Group, Reynolds American and Lorillard will come in the form of online and full-page print ads in the country's 35 largest newspapers' Sunday editions as well as on commercials that will run on the three largest TV networks throughout the year. Current cigarette smokers will also find a printed apology attached to their packs.
    
5. This company's corporate message is "Bringing Water to Life" and its mission is "In harmony with people and nature". It recently made a $16-billion acquisition. Name the company and the entity it acquired.
   The Japanese Liquor giant Suntory Holdings recently acquired the US based Beam Inc, makers of Gilbey's& Jim Beam whiskies, for $16billion.
    
6. This person was the youngest VP in Westinghouse's history. Subsequently he was fired from that job and every job thereafter. He bragged about his getting fired from his jobs and then in the early 60's founded a management consultancy which is one of the top global firms even today
   Bruce Doolin Henderson. He founded the Boston Consulting Group in 1963.
    
7. Name this organisation that was established by a nonprofit called the Sapling Foundation. Its baseline reads "ideas worth spreading"?
   The organisation TED, which stands Technology, Entertainment & Design.
    
8. Who was Vedanta (Sterlite) group's lawyer before the UPA assumed office in 2004? This person subsequently recused himself from decisions involving the government's residual stake sale in Balco and Hindustan Zinc Ltd.
   The current finance minister, P Chidambaram.
    
9. In the world of jargons what term is used to describe managements pushing younger employees with potential up the ladder and preventing the older ones from rising further up?
   Silver Ceiling.
    
10.  
    Identify the brand from its logo.
    Chevrolet Corvette Sting Ray. cereals for General Mills.

 

There were five all-correct entries for quiz No. 340. Narasimhan Chellappa from Chennai wins Rs 2000. Winner was chosen by drawing lots.