Answers to the Strategist quiz (#426)

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1. During World War II, which European city had US army camps named after cigarette brands ; Camp Philip Morris, Camp Pall Mall, Camp Lucky Strike, Camp Chesterfield?
   
   Le Havre. It is a city on the coast of Normandy in France. During world war II, after the allies secured the French Harbor of Le Havre, the US army went on to set up several camps named after cigarette brands.
    
2. It was designed by three Italians and subsequently shown to the famous Italian designer Aurelio Zanotta in the late 1960s. Zanotta then marketed this product as the ____of 1001 nights. One thousand positions by day and one position by night. What is it commonly known as?
   
   The Bean Bag. It was designed by Piero Gatti, Cesare Paolini and Franco Teodoro and produced by the Italian company Zanotta in 1969. The original beanbag chair was called 'Sacco.' It was a pear-shaped leather bag filled with Styrofoam beans. The startup world has embraced it the most.
    
3. What is the term used to describe a phenomenon where the less well-off gain at the expense of the better-off? It is most commonly used in discussions of income inequality and educational inequality. For example, a government that collects higher taxes from the rich and lower or no taxes from the poor, and then uses that tax revenue to provide services for the poor.
   
   The Robin Hood Effect.
    
4. During the late 1920s, two scientists doing research for a General Motors subsidiary developed an inert, nontoxic and odourless replacement chlorofluorocarbon gas. GM asked DuPont to develop the product on a large scale and manufacture it. Name it.
   
   Freon.
    
5. Which MNC in India launched a campaign called Project Vishwas in India to restore the reputation of its flagship brand? It was to dispel doubts in minds of consumers after worms were found in its product.
   
   Cadbury's India.
    
6. By joining whom will one begin to start: "Thinking bravely"?
   
   Kellogg School of Management. It has a trademarked the phrase, 'Think Bravely'.
    
7. Who owns the online shopping portal for babies, kids and infants called babyoye.com?
   
   Mahindra Group.
    
8. In 1990 which company came out with an ad stating: "200 employees walk out of Bombay Oil," and why?
   
   Marico. It changed its name from Bombay Oil Industries Limited to Marico on 2nd April 1990.
    
9. Name the brand that originated in Italy from a spring called Angelica, in a town called Nocera Umbra?
   
   Bisleri, the mineral water brand.
    
10. Whose corporate logo is this? One of its brands uses the base line: "Mama Loves you"
    
    
    Accor Hotels. It owns brands like Ibis, Mercure, Sofitel, Pullman, Novotel and Mama Shelter.

There were ten all correct entries for quiz No.426. Neha Goyal from New Delhi wins Rs 2,000.