Answers to the Strategist quiz (#452)

1. A Super Ball is a toy based on a type of synthetic rubber invented in 1964 by chemist Norman Stingley. It is an extremely elastic ball made of Zectro. Super Ball has a very high coefficient of restitution and dropped from shoulder level, it snaps nearly all the way back; thrown down by an average adult, it can leap over a three-story building. Connect this with a famous event that generated over $620 million in a day. Name the event and the person who gave its name.
   Lamar Hunt, owner of the AFL's Kansas City Chiefs, first used the term "Super Bowl" to refer to the NFL-AFL championship game in the merger meetings in the mid-60s. Hunt would later say the name was likely in his head because his children had been playing with a Super Ball
    
2. In 1897, a German had a dream of becoming a Mexican brewing legend. It's unusual for a German man living in Germany, but he saw an opportunity to bring his beer expertise across the seas. He embarked upon a 7,000-mile voyage and moved to Mexico and founded a brand. He originally named it as a Roman numeral way of ushering in the 20th century. Name him and the beer brand.
   Wilhelm Hasse founded the Mexican beer brand Dos Equis XX, originally called the Siglo XX
    
3. Name the term that was coined by Fredrick F Reichheld and his colleagues at Bain & Company when they identified close connections between customer retention, growth and profits way back in the mid-1990s.
   They called it loyalty. It was further popularised by a book authored by Reichheld in 1996 called "The Loyalty Effect"
    
4. This is a statement made by a famous lady inventor: "I'm an inventor. When I'm designing a product, everything in my mind is about how is it going to make your life simpler? I guess that's just how I look at things." Last year a Hollywood film starring a popular actress was based on her story. Name her and the movie.
   Joy Mangano, an American inventor, businesswoman, and entrepreneur known for inventions such as the self-wringing Miracle Mop. In 2015, Joy, a film loosely based on her life and starring Jennifer Lawrence, was released
    
5. What is the buzzword used for the act of taking meagre resources like budget and staff and spreading them as thin as possible to cover most projects, generally done in order to save marketing costs?
   Peanut butter spread
    
6. Who made this statement in the early 1930s, "I'd put my money on the sun and solar energy. What a source of power! I hope we don't have to wait till oil and coal run out before we tackle that. I wish I had more years left"?
   Thomas Edison, during a discussion with his friends Henry Ford and Harvey Firestone in 1931
    
7. Connect a term coined by American writer O Henry (William Sydney Porter) in the book Cabbages and Kings (1904) to a clothing brand and what do you arrive at?
   Banana republic. The term was coined by O Henry to describe the fictional "Republic of Anchuria". The clothing brand founded in 1978 is now owned by GAP Inc
    
8. This town in eastern India gets its name from a Portuguese word that means the mast of a ship. It was a Portuguese settlement and is famous for a kind of smoked Indian cheese. Name it.
   Bandel cheese is an Asian cheese which originated in an erstwhile Portuguese colony, Bandel, in West Bengal
    
9. The Sada Sexy Raho campaign has been launched for which brand?
   Set Wet Deo from Marico
    
10. Identify the logo and describe what its design represents?
    

The new Uber logo inspired by the "bit" and the "atom" - both building blocks of technology and the world

There were nine correct entries to quiz No 452. Debabrata Chowdhury from Jharkhand, wins Rs 2000. The winner is based on the first correct entry received.