The Strategist Quiz (#060)

 

1. In Al Ries and Jack Trout’s book The 22 Immutable Laws of Marketing, what’s the first law about?

    

2. This fashion brand has variants branded as Black, Green and Orange. In 1933, its founder designed black uniforms for Heinrich Himmler's SS and also the Hitler Youth uniforms. Name it.

    

3. Name the vehicle that was designed by a rookie IIT-trained engineer, Shyamkumar, in 1996. His elegant design is now not only a hot-selling brand for this automobile company, but it also woke the company to new possibilities.

    

4. Who installed a double-layered pipeline that delivers 4,500 kg of ghee daily into the kitchen of the Tirumala Tirupathi Devastanam for making its famous laddus? The pipeline’s outer layer has steam running through it in order to keep the ghee in a liquid state.

    

He was the first person from China’s hi-tech sector to carry the 2008 Olympic torch in Athens early this March. His company claims to make the largest-selling MP3 players in China and he is one of the sponsors for the McLaren Mercedes F1 team. Name this person and his brand.

 

This brand name was the brain child of an IIM graduate in 1963 and it replaced an existing brand name that was clashing with the name of K Kamaraj who was the Congress president then. This product is the country’s most mass-distributed product manufactured by a public sector company. Name it.

 

What is the name given to a washing machine manufactured by a Chinese company and being currently launched in the UK markets that cleans clothes without detergents?

 

What is common to the brand identities — the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger?

 

This computer was 10 by 10 feet in size with a “drum” placed beside it, which contained its most important part — the memory. The keyboard, too, was 10 feet wide and mostly contained knobs. It is currently said to be missing. What is being referred to here?

 

Identify this corporate logo? 

Ten all-correct entries will receive a copy of Chuck Boyer’s Get Your Frog Out Of The Well, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 20 August. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.