The Strategist Quiz (#077)

 

1. What is term that refers to the practice by which individuals seek to monetise or otherwise benefit from the traffic generated by spelling or keystroke mistakes made by “direct navigators” attempting to reach popular branded and other domain names?
    
2. Link the penning of the American national anthem and the signing of the Treaty of Nanking in 1842 which marked the end of the Opium War and ceded Hong Kong to England.
    
3. Name the rival to the Barbie doll that was created in 1963 in the UK. 
    
4. This limited edition product is made out of a mix of actual steel from the shipwreck of the Titanic and steel supplied by the makers of Titanic — Harland and Wolff shipyards in Belfast. Name the product/brand. 
    
5. In 1900, this product was first operated at the Paris World Fair in France and was later installed at Gimbel’s department store in the US. Name it. 
    
6. The founder of this company once said: “What is that life worth which cannot bring comfort to others.” The company gets its name from the Devanagiri rendition of its founder’s name who was a doctor? 
    
7. Which law states that from the Steam Age through the Electromechanical Age, about 30 years ago, computational power doubled every two years, but with the dawn of the Digital Age, computational power began to double yearly? 
    
8. What is common to the brands Egg Beaters, Swiss Miss, Slim Jim and Award? 
    
9. A onetime actor and producer of radio comedy shows, he was elected as mayor of his country’s capital, and went on to become the country’s longest-serving prime minister. He stepped down in 2004 and became the foreign minister briefly and ended up as the governor of his country’s central bank. He was also responsible for privatising government banks and subsequently seeing his country in deep trouble. Identify him. 
    
10. Identify this logo and corporate identity introduced in 2002.
    
    
    
    
    
    
    
    

    Ten all-correct entries will receive a copy of Joe Calloway’s Indispensable, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 17 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.