The Strategist Quiz (#403)

Gaurav Sri Krishna New Delhi
Last Updated : Apr 06 2015 | 12:03 AM IST

  1. Name the founders of Mangala Bank? It is situated in northern India.
     
  2. Connect Informix Corporation (1996), Sybase (1997), AOL (2002), Chiquita Brands International (2004), Lehman Brothers (2010) and Olympus Corporation (2011), and what do you arrive at?
     
  3. Sagmeister & Walsh, an advertising and branding agency, recently redesigned the logo and packaging for an Indian brand. This brand is undergoing its first change since it was launched in 1985. This change will help it move the brand away from a child-centric look/feel to a bold, contemporary one. Name it.
     
  4. What are Jibbitz and what is unique about them?
     
  5. Inspired by the many watches placed on his wrist in movies over the years as a result of product placement deals, this famous Hollywood actor has come with his own collection of 50-plus luxury watches. He has partnered with Brazilian watchmaker to unveil his watches at the recent Baselworld exhibition. Name the actor.
     
  6. Name the product that has decided to mark eight decades of its existence by making the world vote cities which would be featured in the "World Edition" of its product to be released this autumn.
     
  7. Which brand in the US has scaled back its "Race Together" campaign recently and why?
     
  8. Who is quoted to have said: "Strip Malls are History"?
     
  9. With which brand would you associate the "Egg Soda Bottle"?
     
  10. Whose new logo is this?




One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: April 7 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.


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First Published: Apr 06 2015 | 12:03 AM IST

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