The Strategist Quiz (#401)

1. This brand is known to display the 'Ouzo effect'. Ouzo is an anise-flavoured aperitif that is widely consumed in Greece and Cyprus. The company that owns it had almost decided to call it PCMX in the 1930s, which is an abbreviation of the aromatic compound it is made out of. By what name do we know this brand today?
    
2. This company set up in 1966 was first run from a shed in Delhi's Gulabi Bagh. Subsequently, it moved into the Sylvania Laxman factory in Moti Nagar, West Delhi and then finally to Gurgaon in Haryana. Name it.
    
3. What are ementicons?
    
4. When this company was founded in 1983, it had many companies that already were offering the product it launched. In fact, at least 46 similar products were launched before the product this company created and which is why its founders joke about how instead of having the first-mover advantage, it had the 47th mover advantage. The original version of its product offered only one-third the features that many competing products had, but with a difference: It was well designed. Its business philosophy is called D4D. Name the company.
    
5. Starting in the 1840s, the Mercantile Agency sent reporters into the field to collect information on businesses' creditworthiness. The data was compiled into enormous ledgers and then condensed and distributed in the form of enormous reference books. What did this activity culminate into and by what name is this agency known today?
    
6. What is the term used to describe the state companies or businesses are in when they fail to accept that internet has changed and made their model obsolete? Example: Recording companies were in this state for quite some time.
    
7. Sherman Poppen, originally created this device on Christmas Day in 1965, for the amusement of his children. His wife, Nancy, gave his invention the name by which it is known today. Subsequently, he licensed the product to the Brunswick Corporation and worked with them to develop a manufacturing technique. Name the product.
    
8. This brand's name means a bee when translated in the native language spoken in its country of origin. It is an offspring of its main brand which in its native language means wasp. It was launched in 1948. Name it.
    
9. The slight aquiline physiognomy and bald pate of a Norwegian billionaire give him a supernatural similarity to C. Montgomery Burns, an authoritarian aristocrat from the sitcom 'The Simpsons'. Because of a resemblance, a gossip started years ago that the show's creator, Matt Groening, had modeled Burns on him. It became a civic fable in Oslo and supposing provender for the unions of a watch company owned by him. Name him and the watch brand he owns.
    
10. Whose logo is this?

 

One lucky winner will receive a cheque for 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: March 24 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.