The Strategist top five

EASY MONEY: EVOLUTION OF MONEY FROM ROBINSON CRUSOE TO THE FIRST WORLD WAR
by Vivek Kaul
* Published by Sage
* Price: Rs 395
* The lessons from the financial crisis have not been learned, governments are making the same mistakes which led to the crisis

SERVICE-ABILITY: CREATE A CUSTOMER CENTRIC CULTURE AND ACHIEVE COMPETITIVE ADVANTAGE
by Kevin Robson
* Published by Wiley
* Price: Rs 2,616
* Companies that aim for complete customer satisfaction gain from loyalty and increase in profit

DECODING THE NEW CONSUMER MIND: HOW AND WHY WE SHOP AND BUY
by Kit Yarrow
* Published by Wiley

* Price: Rs 599
* Practical insights for marketers to tap into today's new consumer psychology

ALIGNING STRATEGY AND SALES: THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING
by Frank V Cespedes
* Published by Harvard Business Review Press
* Price: Rs 1,250
* How to address the gap between your sales efforts and strategy

FOR GOD'S SAKE: AN ADMAN ON THE BUSINESS OF RELIGION
by Ambi Parameswaran
* Published by Penguin
* Price: Rs 499
* How religion has evolved and how marketers have ridden the wave by tailoring their products and service