BlackBerry says Windows Phone 'too small' for BBM launch

BlackBerry has reportedly said that the Windows Phone is 'too small' for the smartphone company's messaging service (BBM) to be brought to.

BlackBerry's David Proulx explained that the nonexistence of a BBM application for Windows Phone is 'entirely market driven', adding that the decision is not a 'religious thing,' but is merely a choice made on the back of consumer demand.

According to Tech Crunch, the only instance for Windows Phone owners to have BBM on their device is when their device reaches larger scale as pointed by Proulx that as other platforms emerge, BlackBerry would execute its BBM expansion plans on those platforms as well.

The sinking smartphone manufacturer recently made its once-popular and exclusive BBM service to third party Android and iOS devices, and the launch had been a phenomenal success with millions of downloads within 24 hours.