A new study has revealed that films in which female characters have a conversation that are no about men are more likely to gain box office success.
According to FiveThirtyEight blog, such films tended to cost less to make and deliver a better return and stated Disney's Oscar winning film 'Frozen' as an example, the BBC reported.
The website, which analysed films released since 1990 and judged them on the "Bechdel Test", said that to pass it the film must have at last two female characters and a scene in which they converse on a subject that does not involve a male character or men in general.
According to FiveThirtyEight's statistical analysis, films that pass the "test" delivered an average return of 2.68 dollars on every dollar that was spent on their production, while films that didn't pass delivered an average return of 2.45 dollars.
Writer Walt Hickey said that the findings contradict the prevailing Hollywood wisdom, which claims that that female-oriented films do not perform as well as those aimed at men, especially internationally.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
