Freecharge appoints Karthik Rajeshwaran as Director-Strategy

India's fastest growing digital payments platform Freecharge has announced the appointment of Karthik Rajeshwaran as Director - Strategy.

Karthik brings strong consumer perspective along with deep experience in working in a global startup ecosystem. He also brings on board a keen understanding of Indian consumer landscape. In his new role, he will deploy this expertise to usher-in consumer centric innovations to expand revenue across new business opportunities.

"We are thrilled to welcome Karthik on our team as he fits right in the values of Freecharge and its commitment towards technology driven consumer experience. I am certain that with his insights on digital consumers and evolving digital habits, we will accelerate our innovations," said CEO Freecharge, Govind Rajan.

"With more and more of our lifestyle habits taking a digital avatar, our dependency on digital payments is unprecedented. It's an opportune time to be in the fintech space and an even bigger joy to be part of an iconic brand like Freecharge. I look forward to embark upon this journey with Freecharge in their journey to build the most impactful digital payments ecosystem in the country," said Karthik Rajeshwaran.

Prior to his appointment at Freecharge, Karthik led global marketing and growth at Obi Worldphone where he was responsible for launching smartphones and crafting brand communication plans across Vietnam, Thailand, Indonesia, Philippines and select Middle Eastern countries.

He began his career at Hindustan Unilever. Karthik holds a Management degree from Indian Institute of Management, Lucknow, and a Bachelors in Electrical Engineering from Visvesvaraya National Institute of Technology.