Worldbeaters Rory McIlroy, Jessica Ennis-Hill and Jenson Button have won a new title after making advertising's TV Turkey Of The Year, according to reports.
According to Sky News, the trio of sporting stars saw their wooden acting help banking giant Santander pick up the award given by the industry for the worst TV commercials of 2013.
The campaign has been slated by critics, the report said.
It shows golfer Rory, 24, Olympic heptathlon winner Jess, 27, and Formula 1's Jenson, 33, surprising 'ordinary' people in their homes to tell them about the bank's 123 account, the report added.
According to the journal Campaign, which makes the award, Santander must take the blame for not using the big names properly, the report further said.
A confusing Typhoo tea ad with TV adventurer Ben Fogle, 40, also made the list, the report mentioned.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app