Lane Bryant's #PlusIsEqual campaign a revolution for plus size people?

After teasing with a new plus-size lingerie line with a mysterious two-page spread in Vogue's celebrated September issue, Lane Bryant has come up with the campaign #PlusIsEqual.

The campaign features top models Candice Huffine, Ashley Graham, Precious Victoria Lee, Georgia Pratt, Justine Legault and Sabina Karlsson, who are seen wearing the brand's Fall 2015 collection, reports E! Online.

According to the brand's website it is more than just a collection, the #PlusIsEqual campaign is a movement as 67 per cent of US women are size 14 to 34, but they're underrepresented on billboards, magazines, TV and everywhere else.

The website further read, "We believe all women should be seen and celebrated equally. See what people are saying. Add your voice and join us in calling for equal representation.