Plain cigarette packs increase desire to kick the butt

Plain pack smokers are 81 per cent more likely to consider quitting, a new study has revealed.

The research, funded by Quit Victoria, found that plain pack smokers were more likely to think their cigarettes were poorer in quality, less satisfying and rate quitting as a higher priority in their lives, the Sydney Morning Herald reported.

Around 536 smokers were surveyed in November 2012, out of which 73 per cent were smoking from a plain pack and 27 per cent were smoking from a branded pack.

It was found that plain pack smokers were 66 per cent more likely to think their cigarettes were poorer quality than a year ago, while 70 per cent were more likely to say they found them less satisfying.

The same smokers were also 81 per cent more likely to have thought about quitting at least once a day during the previous week and to rate quitting as a higher priority.

The study was published in the online British Medical Journal.