Playboy Bunny sculpture on US highway has officials 'hot and bothered'

Texas officials are in deep worry after a 40-foot neon Playboy sculpture was recently installed on the side of US Highway 90 near Marfa, Texas.

The iconic bunny logo was erected by the adult entertainment company in an attempt to attract younger and hipper readers, the Huffington Post reported.

The sign, perched atop a post and a concrete platform displaying a stylized version of 1972 Dodge Charger.

The sign is part of a roadside art display, which has been designed jointly by New York contemporary artist Richard Phillips and Playboy's creative director of special projects, Neville Wakefield.

Lineaus Lorette, one of the locals, who think that the sign is just an advertisement, has filed a complaint with the Texas Department of Transportation.

A spokeswoman for the transportation department told the El Paso Times that the officials have asked Playboy to remove it within 45 days, as the owner does not have a Texas License for Outdoor Advertising and a specific permit application for the sign has been not submitted.