Reese Witherspoon to be Barbie creator in new flick

Reese Witherspoon, who is making a flick about the creator of Barbie, will reportedly star in the film.

Bold Films has teamed up with the 39-year-old actress' production company Pacific Standard to secure the film rights to author Robin Gerber's book 'Barbie And Ruth: The Story Of The World's Most Famous Doll And The Woman Who Created Her,' reports News.com.au.

The Oscar winner could be set to play the lead role of Ruth Handler, who brought the iconic blonde toy doll to the world.

Bold Films chairman Michel Litvak said in a statement that Ruth Handler's inspiring true story reveals the triumphs and struggles of the genius businesswoman behind the creation of Barbie, the most iconic doll in the world.

The tome has been described as "a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women's roles."

Ruth was inspired to create Barbie after watching her daughter Barbara playing with paper dolls as if they were adults.