Shah Rukh Khan has launched a Dh2.3 billion real-estate project, The Royal Estates, in Dubai.
While promoting Royal Estates, the 'Chennai Express' star said that the local development, which is collaboration among companies Pal, Aristrocrat and Pacific Ventures, would provide homes at affordable rates and that should ideally attract buyers
He added that the product itself is more important than the endorser and highlighted the uniqueness and benefits if the project.
However, he declined to to give a concrete timeline about reviving his real-estate project in Ras Al Khaimah SRK Boulevard which began in 2008 but was stalled in 2010.
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