Mahindra & Mahindra showcases widest range of EVs with its #DrivenByPurpose initiative

At Auto Expo

Mahindra & Mahindra announced its theme #DrivenByPurpose at the country's 15th Auto Expo, to address a larger good that touches and transforms lives through innovative, future ready products and mobility solutions. Under this purpose statement, the company is showcasing a wide and varied range of its concept vehicles, EVs, passenger and commercial vehicles, as well as technology solutions. Mahindra's Rise philosophy of driving positive change resonates well with this year's theme as the company addresses the consumers' needs for a better today and a sustainable tomorrow.

Mahindra turned the spotlight on its range of electric vehicles and solutions, which include:

1. Funster, a thrilling roadster electric concept with a playful convertible mode, nothing short of being an object of desire

2. ATOM, a new age electric urban mobility solution for Smart India's last mile connectivity needs

3. e-XUV300, the electric version of the popular compact SUV, an aspirational electric SUV for those who want a thrilling performance.

4. e-KUV100, India's most affordable EV starting at a competitive price of Rs. 8.25 lacs (ex-showroom Delhi, post FAME benefit)

Apart from the concept car and three EVs, Mahindra also showcased 2 variants of the Treo, the pioneering Lithium-ion battery electric 3-wheeler. There was also a display of a first-of-its-kind future electric vehicle architecture MESMA 350 (Mahindra Electric Scalable Modular Architecture), electric batteries and charging station to drive a connected experience for the consumer.

In keeping with the upcoming BSVI emission norms implementation, Mahindra has displayed mStallion, its range of advanced BSVI ready turbo gasoline direct injection, TGDi engines which will deliver a great 'fun to drive' experience to its customers. Developed at its cradle of R&D and innovation, the state-of-the-art Mahindra Research Valley, the mStallion range of gasoline engines have been designed, engineered, developed and tested to deliver thrilling performance across varied driving and traffic conditions.

For a better tomorrow that is Driven by Purpose, Mahindra showcased its new division CERO (Mahindra MSTC Recycling), India's first organised vehicle recycler. CERO stands for a world of zero waste and zero pollution through automobile recycling and reuse.

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