A unique version of patriotic song "Hum Hindustani", merely with sounds of whistles, has been created to capture the spirit of Independence Day.
The special version, a channel identity, performed by members of the Indian Whistlers' Association (IWA), is an initiative by Bollywood music channel 9XM.
With a fresh dubstep twist, "Hum Hindustani" is created in association with SaReGaMa.
"'Hum Hindustani' is one of the most popular patriotic songs and we wanted to capture the quintessential sense of independence in today's prevailing sentiment. Hence, we created this version with the Indian Whistlers' Association and Ricky Kej," Amar Tidke, senior vice president and head of content, 9X Media, said in a statement.
For IWA members, shooting the 'Hum Hindustani' channel identity was a great experience.
"We ended up doing fun things that we would have never done in our real lives. During the shoot, we sat on the railway tracks which none of us have done in the past... so it was a memorable experience in all," said IWA founder Rigveda Deshpandey.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
