BenQ to boost gaming ecosystem to scale up revenues

Taipei-based technology products marketer BenQ is bent on developing a more robust ecosystem for the gaming industry in India to scale up profits, a top company official said on Wednesday.

"The gaming industry is still at its nascent stages in India and BenQ is looking to invest in this sector using different strategies and wants to stay at the forefront of this business," BenQ India managing director Rajeev Singh told IANS here.

"We are looking at opportunities to support professional gaming teams so that there is an expansion of the eco-system," Rajeev Singh added.

"We at BenQ understand that the money quotient is important for someone, who is a professional gamer and hence we are ready to train and facilitate equipment for professional gamers," he said.

"We are sponsoring events in colleges and this time, we are sponsoring the Rage Quit cup -- a flagship gaming event," he added.

Although, the firm is focusing on the mid and premium range of monitors, Singh said that an affordable range is also available for casual users.

"If BenQ has 90 percent of the gaming display market and it has managed to increase its business by 100 percent in a year, then the gaming industry also should have grown significantly," Rajeev Singh said.

The firm, which has monopoly over the 12-crore gaming monitors market in India, is also looking to make use of platforms like amazon-owned twitch TV and other gaming video services to enthuse gamers.

As part of their extended strategy, BenQ will also embrace a range of marketing mix to promote its products.

"Along with alliances with gaming tournament, co- branding, social media promotions leveraging YouTube, Facebook and Twitter, the company would be organising customer engagement activities and an exclusive BenQ day," Rajeev Singh said.

"The brand will go online to showcase the product line with its e-commerce partners furthermore with online media channels and will also be creating several experience zones in gaming cafes and retail outlets as part of the promotional activities," he added.

The Taipei-based firm, which has 90 percent share in India's gaming display market, specalises in gaming monitors that come with features like zero-lags, black equaliser and custom preset switches for different kind of games.

"We have leadership position in the 27-inches gaming monitors market and we rank second in 24-inches category as of Q4 2014 figures," Rajeev Singh said, adding that the firm's projector business had also increased in terms of market share to about 27 percent to be followed by Epson in the second place.

The firm also extended its gaming series monitors on Wednesday by launching two new monitors that supports 4K resolution and quad-HD display.