Dhoni asks for '1 hour of fitness'

Image
IANS New Delhi
Last Updated : Feb 15 2015 | 4:45 PM IST

India skipper Mahendra Singh Dhoni has asked Indians to join him for the "1 hour of fitness" movement under "MSD4India" campaign.

The initiative by fitness brand Reebok is aimed at inspiring people to dedicate one hour from their busy schedules to get fit and adopt a better and healthier lifestyle.

In a video, Dhoni is seen asking India for one hour, "where one will feel their legs burning, their heart pumping and their lungs begging to stop but every minute of it would take them a step forward towards being fitter".

He added: "If you want to change your life, you just need to give only one hour to yourself. With this one hour of fitness, you will be able to prove to the world that there is no mountain you won't climb or no run you won't run.

"You can give all your hours to rest of your life but give this hour to yourself as it will change your life forever. I urge citizens across the country to join me and embrace the positive changes that daily fitness can bring about in their lives."

www.msd4india.com will give access to Dhoni's customised fitness schedule and diet plans and much more through videos and images.

"This is not a campaign. I would call this a movement to 'change lives'. We wanted to do something that would connect with millions of people across the country, and inspire Indians to be fit for life," Somdeb Basu, brand director at Reebok India, said in a statement.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 15 2015 | 4:44 PM IST

Next Story