'Dhoom:3' to release in Dolby Atmos

Image
IANS Mumbai
Last Updated : Oct 03 2013 | 5:16 PM IST

Action-adventure thriller "Dhoom:3" will be released in Dolby Atmos, a technology that can lend a life-like cinema sound experience for viewers.

The announcement was made Thursday jointly by Dolby Laboratories, Inc. and Yash Raj Films (YRF).

"Great audio has been one of the key attributes of the 'Dhoom' franchise, and this technology helps make the overall experience more realistic for our audiences connecting them with the thrill, excitement and the great music of the movie," Aashish Singh, vice President (Production), Yash Raj Films Pvt Ltd, said in a statement.

"We believe that with Dolby Atmos, we are ushering in a newer, better and bigger experience for the movie-going audiences that will truly envelop them into the grandeur of Hindi movies, elevating the complete cinematic experience while watching 'Dhoom:3'," added Singh.

Dolby Atmos allows moviemakers a new level of creative control and ensures that audiences experience full impact of the sound mix.

The "Dhoom" franchise has proved to be a success among Indian audiences around the world, and now "Dhoom:3", which has Aamir Khan in the negative role, is set to pump up the adrenaline again.

Produced by Aditya Chopra, the movie is written and directed by Vijay Krishna Acharya, popularly known as Victor. He had penned "Dhoom" and "Dhoom 2". The movie also stars Abhishek Bachchan, Katrina Kaif and Uday Chopra in the lead roles.

Set to release Dec 20, "Dhoom:3" will receive a native Atmos mix at YRF Studios, which has been upgraded to be capable of mixing in Dolby Atmos.

"As we move forward in this association, we are committed to offer the Indian audiences the best of Bollywood's cinematic experience," said Pankaj Kedia, country manager, Dolby Laboratories India.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 03 2013 | 5:12 PM IST

Next Story