TCS ranks among top 100 US brands: Survey

Indian IT major Tata Consultancy Services (TCS) has been ranked among the top 100 brands in the US in a survey by a leading brand valuation firm.

"Brand Finance has ranked TCS as the 58th most valuable brand in the US and as one of only four global IT services companies recognised as a top 100 brand in the US, with 78.3 points, earning an AA+ rating," the global software major said in a statement here on Wednesday.

As the world's leading brand valuation and strategy consultancy, Brand Finance evaluates the financial value of a company's brand name, intellectual assets and trademark vis-a-vis firms across industries.

"Our brand value grew 286% to $9.04 billion in 2016 from $2.3 billion in 2010, marking the fastest growth across the IT services industry during this period," the outsourcing major asserted, citing the annual 'Top 500 US Brands' survey of the consultancy.

According to Brand Finance Chief Executive David Haigh, TCS has emerged as a dominant force in the IT services industry and is the strongest brand in the sector.

"Its (TCS) brand power is indisputable," Haigh said in the statement.

The study also revealed that the company's customer focus has been central to its success, with improving scores for brand investment and staff satisfaction.

"The ranking reflects the extent we are rooted in the US community, focused on the impact we can have for our customers and society," said Surya Kant, President of TCS in North America, Britain and Europe.

The $16.5 billion IT behemoth has significantly invested in the US over the past year to further its business growth and brand strength.

"Our new facilities such as the Digital Reimagination Studio at Santa Clara in California are fostering enhanced digital initiatives with customers," the statement noted.

The company has also been a top recruiter of IT services talent from the colleges in the US.