Many spices of Lutyens

Following the smash success of the Lutyens' Spice Twitter handle, there has been an eruption of handles with the name Lutyens on Twitter. There's Lutyens Masala, Lutyens Insider and so on. These handles have become so popular that some old Twitter handles have decided to add the "Lutyens" prefix for better mileage. For example, @tinucherian changed its name to Lutyens Tinu Cherian, while former DNA editor Aditya Sinha changed the name on his handle @autumnshade to Lutyens Chhath Puja. Other Lutyens Twitter names include Lutyens ka Zeera, Lutyens Fafda Zone and Lutyens Tikka Masala. As the competition for Lutyens' handles grew, the original Lutyens' Spice went one up by revealing the names of people behind the new rival handle through one of its much-followed tweets.