Idea becomes largest 3G network in UP West & Uttarakhand

• Announces attractive introductory offers to let you enter the world of 3G at just Rs. 7!
• Idea 3G Netsetter now available for Prepaid & Postpaid subscribers with attractive offers!

Idea Cellular, India’s 3rd largest mobile operator and the largest operator in UP West & Uttarakhand, has now extended its ‘Gold Standard’ 3G services to cover all major towns in the region. Ever since the launch, Idea has been receiving an overwhelming response to its 3G services and has also witnessed an increase in subscribers opting for these services.

Idea's 3G services are now available across 145 towns in UP West & Uttarakhand. Idea’s focus on growth from semi-urban heartlands, comprising of industrial, agricultural and educational regions seem to be working, as the company has experienced huge growth in data traffic in the largely semi-urban market of UP West and Uttarakhand.

Soon after the launch, Idea has now introduced a range of attractive offers, including ‘Double Dhamaka’ to enable mobile users in the region to enter the world of 3G. This new Double Dhamaka offers double data benefit on all the 3G recharge vouchers and packs (prepaid and postpaid) to the customers and is valid till 31st December 2011.

Apart from this, Idea is also offering the lowest entry point pack for users to avail 3G services, starting at just Rs. 7. The 3G trial pack comes with a validity of 1 day and offers 20MB of 3G data usage. For other users, Idea has the widest possible range of plans for prepaid and postpaid subscribers, starting from as low as Rs. 7 going up to Rs. 5,000 pack which offers 30GB of free 3G data usage for upto 125 Days.

Idea has also launched a special 3G tariff plan for postpaid subscribers priced at 5 paise/10KB. Additionally, Idea is also offering the lowest Video calling tariff on 3G at just 2 paise/second, for all local and National calls.

Idea is also offering special deals on its 3G Netsetters, for both Prepaid and Postpaid subscribers in the circle.

Mr. N.F. Aibara, Chief Operating Officer – UP West, Idea Cellular said, “We have developed these services and tariff plans keeping in mind convenience and affordability of the users. The response to our ‘Gold Standard’ 3G services has been overwhelming with both existing users of GPRS and data services, as well as the first time users subscribing to these services in UP West and Uttarakhand.”

“High speed internet on mobile, Idea NetSetter wireless internet data card, IdeaMall, Video calling and Live TV on mobile have emerged as the most popular services so far”, he further added.

Idea subscribers can now experience ‘Gold Standard’ 3G services including Video Conferencing, IdeaMall Application Store, Mobile TV, Video on Demand, and High-speed Internet Browsing with Time based Billing plan and ‘Sachet Pricing’.

Idea’s 3G services offers its subscribers the best mobile experience in downloading songs, streaming videos on YouTube, streaming audio, photo updates on Facebook, mail and other online media, movie downloads, watching mobile TV, e-mailing with attachments, blog postings, viewing photos, and Flash & HD Gaming. Idea 3G users are experiencing speeds upto 21 Mbps on 3G handsets, and higher speed on other devices depending on the device capability. Idea TV allows subscribers to watch up to 100 channels.

The company has also launched a toll free helpline 53599 to facilitate all 3G related information for users. To know more about Idea’s 3G services, and to check handset compatibility, customers can log onto www.ideacellular.com/3g. To feel the difference personally, mobile users can experience 3G services at special ‘Experience Kiosks’ set up at select Idea stores.