Jivox takes 'Interactive Video Advertising' Cross-Platform

India’s #1 interactive video advertising platform supplier enables Brand Advertisers to Deliver a Single Interactive Video Ad Campaign Across Web, Mobile and Social Media

To enable brand marketers to seamlessly deliver, measure and optimize interactive online video ad campaigns across platforms, Jivox today unveiled the industry’s first technology platform that enables delivery of a single interactive video ad across all Web, mobile and social media channels, including iPhone, Android, Blackberry and iPad devices. Jivox, headquartered in Bangalore, is India's number one interactive online video advertising platform.

Jivox had recently reported 330 percent growth, as brands such as Google, Microsoft, Procter and Gamble, Unilever and General Motors have adopted the company’s interactive video advertising technology to better engage with their audience as well as measure and optimize the performance of their video ad campaigns.

“Brand marketers are increasingly looking to reach audiences across a number of different platforms all while optimizing the viewer experience and understanding how viewers are engaging,” said Diaz Nesamoney, CEO, Jivox. “With our unique technology, we are making it easy to replicate the interactive Web video ad experience across any device with a single creative process that delivers the same interactive features and engagement analytics.”

Jivox’s proprietary technology ensures easy ad delivery as it automatically determines what device form factor the video ad is running on. For example, it will adapt the ad layout according to the physical form factor and capabilities of the device. The Jivox ad serving technology determines whether the device/browser supports HTML5 or Flash, and what type of device it is: mobile phone, slate, etc. 

“In addition to our support for smartphones and slate devices, we also support India’s most widely used mobile phone platform – the Nokia family of phones with in-app and pre-app ads”, said Naren Nachiappan, Managing Director, Jivox India.

The technology also automatically re-sizes the ads based on the display window, while determining the optimal encoding to ensure seamless playback of the ad. This single creative and ad trafficking process reduces complexity, improves user experience and ensures brand consistency. Jivox BrandGage, an analytics and insight platform, also incorporates measurement and metrics around mobile consumption and delivers critical insight into user engagement across platforms, providing a single view into campaign performance.

Cross Platform Ad Delivery and Analytics
The enhanced Jivox platform provides a powerful combination of cross-platform delivery and analytics giving brand marketers:

• A single interface to create, design and preview ads:  Manage Web and mobile ad campaigns across smartphones and tablets with a single, easy-to-use interface. Jivox delivers a “single tag” solution for delivering ads across the Web, mobile and social media channels.  
• One creative for delivery across any screen:  Create an interactive video ad for the Web that at delivery time automatically optimizes the viewing experience on any smartphone device, including iPhone, iPad and Android-based devices.  This saves significant time and costs associated with delivering creatives for each device.
• Cross-platform performance optimization:  The campaign is delivered as a single campaign and yet allows brands to see performance on each platform and assess the best mix of publisher sites, mobile devices/applications and social media for future campaigns. Brand marketers can view engagement at a glance across platforms or dive into detailed engagement analytics, such as different smart phone performance or social engagement analytics like sharing, liking or following. The Jivox BrandGage mobile analytics also provides in-depth performance characteristics of the browsers, device types or models the ad was delivered on.

Jivox mobile ads can be delivered either as in-page ads or in-app ads.  All mobile ads retain the same level of interactivity found on the Jivox Web ads.  Jivox ads can be delivered via all mobile ad networks and publishers using a simple tag with no requirement for special integration of the mobile apps.

About Jivox
Jivox is India's #1 cross-platform solution for interactive online video advertising platform that enables agencies, brand advertisers and publishers to deliver highly engaging online video advertisements yielding significant uplift to campaign performance via interactive and social sharing widgets. The Jivox technology combines a powerful online video ad creation tool, unique player customizations, proprietary targeting technology, and a growing network of premium Indian publishers to offer advertisers a complete service for online video advertising. Unique interactive features built into the Jivox video player foster higher engagement from viewers and allow for repurposing of television commercials (TVCs) for online consumption. Jivox brand analytics enables marketers to measure user engagement and intent and optimize campaigns on-the-fly to improve campaign performance. Jivox advertising analytics tools provide accurate measurement of online video advertising campaigns using metrics such as the Interaction CTR that are substantially more evolved than just click-through rates. Watch some interactive online video on www.jivox.com/demoads.

Jivox is a privately held company headquartered in San Mateo, California with a development office in Bangalore and sales offices in Bangalore, Delhi and Mumbai. For more information about Jivox, please visit www.jivox.co.in.