Rediffusion - Y&R and Tata Sky mutually agree to part ways

Rediffusion - Y&R and Tata Sky have mutually agreed to part ways after a fruitful relationship of over two years.

Nisha Singhania, EVP, Rediffusion – Y&R, Mumbai, “We’ve had a very rewarding journey launching and building the Tata Sky brand in the Indian market. However, every relationship runs its course and so has ours, hence we have mutually agreed to part ways. We wish the Tata Sky team all the best in their future endeavours.”

Rediffusion Y&R came on board Tata Sky prior to its launch in 2006 and since then had partnered with them in building the brand and creating awareness about the DTH category in India. Its success on the brand has resulted in Tata Sky becoming the fastest growing DTH company in the world today.

About Rediffusion - Y&R
Rediffusion – Y&R is amongst of the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. RYR believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand. RYR has a symbiotic relationship with the international Y & R network. The agency works closely with their international partners on their proprietary tool, the Brand Asset Valuator (BAV) and also leads pitches for Y&R in other countries. The agency also works together with their Y&R colleagues from across the globe for many brand workshops conducted for their clients. Rediffusion | YR strongly believes in creating category-busting communication that becomes famous for itself. Not just campaigns but everlasting brand properties. And testimonies to this vision are the numerous awards from Cannes, D&AD, One Shows, ECHO, Golden Montreux, and Davey Awards amongst others.