Reliance Communications Ties up with Meridian Mobile

Fly phones will now adorn the Reliance Communications shelves.

Meridian Mobile, a major player in the telecom (mobile handset) industry, is pleased to announce its prestigious association with Reliance Communications, under which the exclusive Dual- Sim models of FLY phones like V 80-I and B720 Duo and many more are now going to share its shelf space at Reliance Outlets.

Reliance Communications (R Com) is the largest supplier of mobile phones on the sub-continent; therefore, it is a momentous association for meridian mobile that fly will be part of the bandwagon. Meridian’s sleek & stylish Fly mobile phones will not just have a compatible network but will also be lighter on the pockets of buyers as compared to other retail outlets. According to Mr Rajiv Khanna, C.E.O of Meridian Mobile “It feels great and uplifting to be associated with Reliance as it will provide us quick inroads into the modern trade and together we will revolutionize the telecom industry. This is undoubtedly an exalted moment for us”

This tie-up will be on two levels. Initially, it will be a National tie up for Reliance Web stores under which the sale of CDMA and CDMA/GSM dual range from all 2000 web stores of Reliance (8 circles with GSM Operations included) will be covered. The Process of placing the first lot of V80, the CG Dual phone in Reliance web stores across India is already on. The next level includes the Local tie-up with Delhi Circle wherein V80 will be supplied along with a free Reliance bundled life time SIM card. Subsequently CDMA and CG Dual phones will also be a part of the Reliance Open market Channel.

This important tie up between Meridian Mobile & Reliance Communications will put consumers at ease in shopping for their favourite mobile phones under one roof which is an extremely viable proposal for mobile freaks. Mr Khanna says optimistically“This agreement will lend us access to vast reliance Channel nationally and the credibility of association with the same. Our brand is recognized enormously and this magnificent tie up will help us add to our 0fferings to our buyers.”

Fly handsets are capable of bringing a wide range of services in the entire information and communication value chain for its customers. Apart from its brand presence in retail outlets and stores like Subhiksha and Mobile Store, now Fly mobiles will be available in all the Reliance Communication outlets.

Meridian Mobile is a major player in the telecom (mobile handset) industry had launched its flagship brand ‘Fly’ in June 2006. Meridian Mobile has established a strong position in critical markets including Russia, India and the UK. The company is now expanding rapidly in India by developing a large offering under FLY brand. Meridian Mobile, a part of the UK based Meridian Group, which pioneered the FMCG distribution in many parts of Europe has launched ‘Fly’ about four years ago in East and Central Europe and has since emerged as a strong player in that market. The products include: Feature Phones, Smart-phones and Mobile Phone Accessories. The Style Diva Malaika Arora Khan is the brand ambassador of Fly Phones which truly reflects a unique brand.