SRS Group to expand its jewellery retail business

To invest Rs.50 crore in 5 new SRS Jewels stores

SRS Group, one of India's leading conglomerates with business interests in real estate, multiplex cinemas, retail and food & beverages, has announced its plans to strengthen its branded jewellery retailing business, SRS Jewels. The brand offers Certified Diamond and Hallmarked Gold jewellery. To catch the Diwali shopping rush, the company has already doubled the size of its first exclusive SRS Jewels store located at SRS Mall, Faridabad, Haryana and plans to open 5 more SRS Jewels stores with an investment outlay of about Rs. 50 crores by the end of year 2010 in Delhi, Gurgaon, Noida, Palwal and Ghaziabad. 

Dr. Anil Jindal, Chairman & Managing Director, SRS Group, said, “The response to our first SRS Jewels store in Faridabad has been overwhelming. Due to consistent demand from our customers, we have added a new and exciting range of products including various forms of jewellery such as Kundan, Polki, Bengali and Hyderabadi designs. We are confident that SRS Jewels will continue to enchant and win the hearts of our customers.” 

SRS Jewels offers an extremely pleasant ambience and unparalleled shopping experience to its customers with its wide range of designs both in traditional and modern jewellery that is suitable for weddings, special occasions and even for daily use. The exhaustive range of Hallmarked Gold and Certified Diamond jewellery at SRS Jewels assures value and peace of mind to the buyers. The brand also extends a lifetime return policy on all its jewelry to its customers.  

“SRS Jewels retails jewellery items to suit every budget and taste. Whether one is looking at jewellery for special events or for regular use, SRS Jewels is the one stop destination for discerning customers,” said Mr. Sunil Jindal, Managing Director, SRS Limited. 

The fine pieces of jewellery at SRS Jewels are available in exciting finishes such as antique and oxidized looks to ensure that those who wear it truly stand out. On offer, at SRS Jewels, are the latest styles including exclusive designer jewelry, which are designed in-house as well as by commissioning expert designers. 

“The comprehensive jewellery collection available at SRS Jewels is an inspired amalgamation of various jewellery traditions of India and contemporary designs to suit the tastes of today's generation. SRS Group aims to present SRS Jewels as a one stop shopping destination that offers joy and comfort sans any worries about the quality and purity of the jewellery,” added Mr. Sunil Jindal. 

SRS Jewels store at SRS Multiplex, Faridabad, is SRS Group's first jewellery retail store in the northern region of India and the company has deployed specially trained sales professionals to provide an unparalleled shopping experience to its customers. 

SRS Group has planned to make around 5 such stores operational by the end of year 2010 in the first phase. The total investment in these stores during the first year would be around Rs.50 crores. 

About SRS Group
SRS Group is a professionally managed organization led by a visionary, Dr. Anil Jindal, and has business interests spanning across real estate, multiplexes, food & beverages and retail. Headquartered in Faridabad, Haryana, the group is driven by a strong service ethos and its ambitious vision and professional management have enabled it to achieve remarkable growth in recent years. 

SRS Group is currently developing large infrastructure projects including townships, group housing, hotels, full service malls, food courts, cinemas, IT parks and business parks. All projects are located in the high value Northern India region. The group operations are built on strong technical and financial foundations and are ISO 9000-2000 certified.