Strontium appoints Redington as National Distributor

Strontium Technology and Redington announced their tie up for Indian market. Redington would become the National Distributor for Strontium’s DRAM and Flash products.

Strontium is a leading memory brand in India. With this tie-up, Strontium Technology would provide DRAM & Flash Memory to their channel partners throughout the length and breadth of India leveraging on Redington’s extensive reach and efficient operation.

Redington will help Strontium Technology appoint, enable and drive business through its Value Added Partners across the tier 1, tier-2 and tier 3 cities in India. This distribution strategy will enable Redington to engage their sales and presales resources across various offices in these cities who would work as an extended arm for Strontium Technology.

This partnership will drive Strontium’s expansion in the fast growing memory market. The tie up is expected to extend Strontium India growth to the next level in the current financial year.

Speaking on the occasion, Mr. Ajay Kogta, Country Manager, India Sub-continent, Strontium Technology, said, "We are delighted to appoint Redington India as our national distributor. Since Redington has its presence in all market territories, this tie-up shall facilitate our distribution and channel objectives. We expect supply chain management facilities from our national distributor and we are sure Redington India are the best in class to meet our requirements.”

Mr. S.Selva Nayagam, Head Strategic Business Unit Redington (India), said, “We are glad to add Strontium’s entire range of DRAM and flash products to our portfolio. Strontium’s products are known for its high quality and acceptance in the Global Market. With our strong presence and solution-centric approach, we are determined to accelerate Strontium’s reach in the Indian channel market”.

Strontium Technology:
Strontium is Singapore’s No.1 PC memory maker with revenue exceeding US$210 million in 2010. Strontium is amongst the Top 50 Companies as ranked by International Enterprise Singapore, an agency of Government of Singapore. Its operations and businesses are spread in Australia, New Zealand, South East Asia, India, US and Latin American markets.

About Redington India:
Redington India Ltd is a leading IT distribution player in the Indian, Middle-east and African regions. Commencing Indian operations in 1993, it has successfully transformed itself from a pure IT product distribution firm with traditional cash and carry model to a leading integrated supply chain solution provider that includes non-IT products and involves management of large inventories.