Apeejay Surrendra Park Hotels plans 3 new properties in 2015

Apeejay Surrendra Park Hotels is looking at launching three new properties under its mid-scale 'Zone by The Park' brand by the end of this year as part of its business expansion plans.
"We plan to launch 3 more properties under the 'Zone by The Park' brand in 2015. They will be in Mahabalipuram, Chennai and Raipur," Apeejay Surrendra Park Hotels Managing Director Vijay Dewan told PTI.
'Zone by The Park' is a mid-segment brand, which caters to the gap in the Indian hotel market for the growing Indian and international travellers looking for budget travel, he added.
When asked about the investment and business model the company will follow for these properties, Dewan said: "Zone by The Park are managed properties. We have invested in the brand creation, marketing and training."

The Park Hotels are responsible for the operation and development of the brand with the help of its expert team of senior management, he added.
On major drivers of growth of hospitality industry in India, Dewan said: "One of the key drivers behind the booming Indian tourism is the burgeoning number of middle-class (people) which has incredible headroom for growth."

A survey by industry body CII and PricewaterhouseCoopers has also identified the mid-market and budget segment as growth areas.
So it is safe to say that budget hotels are the future of the growth of the hospitality industry, he added.

This year, the hospitality chain has already opened two hotels under this brand in Coimbatore and Jaipur.