Apple held talks with Twitter to get into social media: Report

"Apple, which has stumbled in its efforts to get into social media, has talked with Twitter in recent months about making a strategic investment in it," The New York Times said yesterday, citing source.

According to the daily, the iphone maker has considered investing hundreds of millions of dollars, that could take Twitter's value up to USD 10 billion compared to its valuation of USD 8.4 billion last year.

However, citing a source, the daily said the two companies are not in negotiations at the moment but the recent talks are a sign that they may form a stronger partnership amid intensifying competition from Google and Facebook.

Both Twitter and Apple declined to comment on the matter, the daily added.

Apple has strongly sewn Twitter features into its phones and tablets, while Twitter has put more resources into managing its relationship with Apple, the daily said.

"...Such a deal would give Apple more access to Twitter