The Rs 85 VIP pass to 20 prominent Durga Puja pandals is being sold by e-commerce company Groupon in association with Durgapujatour.Com.
"This is for the first time that these VIP passes are available for common people at a good price. If you can afford it, why shouldn't you get it?" Ankur Warikoo, CEO of Groupon India, told PTI.
So far 1200 people have bought around 2500 passes from the company website.
A spokesperson of Durgapujatour.Com said thousands of the passes were sold from their office.
"We are also getting a good number of orders from corporate houses which are giving away these passes to their employees or gifting it to clients," he said.
For puja organisers, it is a value-added service offered at a price.
Swarup Biswas, general secretary of New Alipore's Suruchi Sangha, said selling VIP passes is also a means of getting additional funds in times of recession.
Other puja organisers selling passes include Hatibagan Nabin Palli in north Kolkata, Chaltabagan in Amherst Street, Santoshpur Lake Pally, Chakraberia Sarbojanin, 95 Palli - Jodhpur Park, Behala Natun Dal and Barisha Club.
A portion of the money collected by selling such passes go for the welfare of 'dhakis' (traditional drummers), the people who arrange the lighting, besides 'pandits', organisers said.
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