Researchers at the University of New Hampshire found that contrary to popular belief, cyberbullying that starts and stays online is no more emotionally harmful to youngsters than harassment that only occurs in-person.
In fact, cyberbullying may actually be less disturbing because it is likelier to be of shorter duration and not involve significant power imbalances, researchers said.
The researchers analysed data from the Technology Harassment Victimization Study and focused on telephone interviews conducted in 2013-2014 with 791 American youth ages 10-20 (49 per cent male).
Although technology-only incidents were more likely to involve large numbers of witnesses, they were least likely to involve multiple perpetrators, the study found.
Also, while technology-only incidents were more likely to involve strangers or anonymous perpetrators, this appeared to be less distressing to youth than harassment by schoolmates and other known acquaintances.
"Technology-only incidents were less likely than in-person only incidents to result in injury, involve a social power differential and to have happened a series of times," said lead researcher Kimberly J Mitchell, who is with the Crimes against Children Research Center at the University of New Hampshire.
"It is these mixed episodes that appear to be the most distressing to youth," Mitchell said.
Many researchers and advocates have assumed that technology-based bullying would be particularly damaging to victims because online harassers can post pictures or videos, anonymously and to large audiences, and because the aggression can reach the targets any time of the day or night.
"Instead, data from this study indicated that factors such as duration, power imbalance, injury, sexual content, involvement of multiple perpetrators, and hate/bias comments are some of the key factors that increase youth distress," said co-author Heather Turner.
The study is published in American Psychological Association's journal Psychology of Violence.
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