Mobile phone accessories maker DailyObjects has raised Rs 9 crore from Ronnie Screwvala-promoted Unilazer and others.
The online-only brand will use the funds to foray into brick and mortar retail, both independently and through tie-ups with premium retailers.
The other participants in the round include redBus co-founder Phanindra Sama and Lenskart CEO and co-founder Peyush Bansal.
The company has previously raised funds from leading Indian venture capital firm SeedFund.
"The aim is to sell products through 100 shop-in-shop kiosks across Delhi/NCR by February-end. We will also have three exclusive DailyObjects outlets at Mumbai, Delhi and Bangalore airports," DailyObjects co-founder and CEO Pankaj Garg told PTI.
He added that the funding will help the company launch many new lines of personal products.
"Besides, it will also enable us to build out our team and infrastructure to cement our current position as the leader in the market for smartphone cases, predicted to be worth Rs 1,500 crore by 2020," he said.
Founded in 2012 by Saurav Adlakha and Pankaj Garg, DailyObjects currently sells mobile phone covers and laptop sleeves through its own website and other e-commerce stores.
In the past few months, it has bagged rights for using Batman-Arkham and football icon Lionel Messi designs.
With over 5,000 works from 62 artists, DailyObjects has a monthly sale of 15,000 cases.
The online-only brand will use the funds to foray into brick and mortar retail, both independently and through tie-ups with premium retailers.
The other participants in the round include redBus co-founder Phanindra Sama and Lenskart CEO and co-founder Peyush Bansal.
Also Read
"The aim is to sell products through 100 shop-in-shop kiosks across Delhi/NCR by February-end. We will also have three exclusive DailyObjects outlets at Mumbai, Delhi and Bangalore airports," DailyObjects co-founder and CEO Pankaj Garg told PTI.
He added that the funding will help the company launch many new lines of personal products.
"Besides, it will also enable us to build out our team and infrastructure to cement our current position as the leader in the market for smartphone cases, predicted to be worth Rs 1,500 crore by 2020," he said.
Founded in 2012 by Saurav Adlakha and Pankaj Garg, DailyObjects currently sells mobile phone covers and laptop sleeves through its own website and other e-commerce stores.
In the past few months, it has bagged rights for using Batman-Arkham and football icon Lionel Messi designs.
With over 5,000 works from 62 artists, DailyObjects has a monthly sale of 15,000 cases.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%