Flipkart invests in parenting social network Tinystep

Tinystep's platform facilitates interact between parents and also helps parents track their child's growth and vaccination schedules

Social network for parents, Tinystep, has raised an undisclosed amount of seed funding from Indian e-retailer Flipkart. The company will utilise the capital to develop its product, enhance user experience and build its team.

Tinystep has built a platform for the parenting community allowing them to interact, connect and ask questions to other parents. It also has features that allow parents to keep track of their child's growth and vaccination schedules.

"Silicon Valley has given us Facebook, Twitter, LinkedIn and many more awesome social products, Tinystep can be a tiny gift from India. Flipkart is helping us with the required guidance to continue our excelling growth," said Suhail Abidi, founder of Tinystep, in a statement.

In the coming years, the childcare space has massive potential for growth, which Tinystep is looking to ride through its community approach. The company plans to introduce several new features appealing to young parents, to log the growth of their children and share it with others.

"This concept has great potential in the existing market. The child care industry holds massive potential and Tinystep being a community driven product is definitely going in the right direction towards dominating it," said Nishant Verman, head of Corporate Development at Flipkart.