No one was injured in the incident, officials said.
The fire started around 9.30 pm. Three fire tenders were rushed to the spot, they said.
About five to six tents containing goods were gutted in the fire, they added.
Chief Minister Shivraj Chouhan has ordered an inquiry into the matter. He also ordered to station fire tenders at the festival venue.
The two-and-a-half-months-long water carnival is being held at the picturesque Hanuwantiya Island in the backwaters of Indira Sagar Dam in Khandwa district of the state.
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