The American automaker said Monday it will expand its research and development center in the eastern city of Nanjing and work on autonomous driving, smartphone connectivity, more efficient powertrains and other technologies.
Global automakers see China as a key source of sales growth and are spending heavily to appeal to Chinese tastes. Some have broken with a strategy of selling the same models worldwide and are creating China-only vehicles.
Automakers are stepping up investment despite an unexpectedly sharp downturn in sales this year. In July, General Motors Co announced a USD 5 billion initiative with its main Chinese partner to develop vehicles to be sold in China, Brazil, India and Mexico.
Demand has been hurt by congestion in Beijing, Shanghai and other major cities that has made car ownership less attractive and by official efforts to curb traffic and smog by limiting the number of new vehicle registrations.
Ford said features it hopes to offer in China include introduction next year of SYNC 3, a system that allows hands-free control of phones, entertainment, climate control and navigation.
The company has 10 manufacturing facilities in China. The Nanjing Research and Engineering Center employs 1,900 people and is one of eight global product development centers.
In April, Ford and a local partner said they would spend $1.1 billion on a factory in China's northeast.
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